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Projects
Summarized for quick scan-ability
Systems Thinking
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Usability Testing
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Prototyping
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Redesign
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Product Strategy
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Information Architecture
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Systems Thinking 〰️ Usability Testing 〰️ Prototyping 〰️ Redesign 〰️ Product Strategy 〰️ Information Architecture 〰️
SQUARESPACE
Global Navigation
Squarespace’s neglected platform navigation was completely re-thought in effort to improve seller success and feature discoverability through a radical simplification of the information architecture and interaction behaviors.
Outcomes
A series of 4 incremental launches de-risked our vision, and allowed us to build iteratively.
+10% to “add a product”
+9.7% visits to “Selling”
Design Systems
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Rapid Iterative Testing
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Prototyping
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Customer Interviews
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Product Strategy
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Benchmarking
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Design Systems 〰️ Rapid Iterative Testing 〰️ Prototyping 〰️ Customer Interviews 〰️ Product Strategy 〰️ Benchmarking 〰️
MAILCHIMP
Contact Import
Mailchimp requires all users to complete a contact import before using the platform to send any marketing communications, yet the flow had a task completion rate of only 74%. Users who imported also had 3x the average revenue.
Outcomes
+18% in task completion (=92%)
WCAG compliant
Wizard pattern contributed to Wink design system
Systems Thinking
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Usability Testing
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Prototyping
〰️
Redesign
〰️
Product Strategy
〰️
Information Architecture
〰️
Systems Thinking 〰️ Usability Testing 〰️ Prototyping 〰️ Redesign 〰️ Product Strategy 〰️ Information Architecture 〰️
SEARCHABLE.AI
App Redesign
Series B startup Searchable.ai had rough wireframes and ideas but needed their concepts to be translated into a realistic representation of an AI-powered, unified data platform.
Outcomes
Over a two-year period:
MVP released
Iterative improvements
Strategic pivots
Launched on Product Hunt
Design Systems
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Prototyping
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Product Strategy
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Big-Picture Thinking
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Storytelling
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Visual Design
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Design Systems 〰️ Prototyping 〰️ Product Strategy 〰️ Big-Picture Thinking 〰️ Storytelling 〰️ Visual Design 〰️
SQUARESPACE
System of Landings
Mailchimp requires all users to complete a contact import before using the platform to send any marketing communications, yet the flow had a task completion rate of only 74%. Users who imported also had 3x the average revenue.
Outcomes
+18% in task completion (=92%)
WCAG compliant
Wizard pattern contributed to Wink design system
Systems Thinking
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Redesign
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Product Strategy
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Information Architecture
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Big-Picture Thinking
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Concepting
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Storytelling
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Systems Thinking 〰️ Redesign 〰️ Product Strategy 〰️ Information Architecture 〰️ Big-Picture Thinking 〰️ Concepting 〰️ Storytelling 〰️
SQUARESPACE / ACUITY
IA Concept Guidance
Acuity
x
x
x
Outcomes
Over a two-year period:
MVP released
Iterative improvements
Strategic pivots
Launched on Product Hunt